Executive Insights

Somewhere today, one of your customers asked ChatGPT what to buy instead of searching Google. The answer named three brands. If yours was not one of them, you were invisible at the exact moment the decision was made, and the engines remember their favourites.

A strong marketing strategy should connect directly to the commercial priorities of the business. It should be clear who the business is trying to reach, what those people need to understand, why they should believe it, and what action they should take next.

At Fractional Execs , we’re celebrating a major milestone—not just for our founder, Alan Giles, but for the journey we’ve taken together...